So maybe you know this: The Juggling Author is not a book blogger. For some reason, however, I received an email from an author, asking me to write a review of his book. Obviously, this was some form-letter that went out, probably from a virtual assistant or a book-blogger-contactor service. Am I going to review his book? No. But I will show his letter–with personal info redacted, because I don’t want to publicly shame the guy- -so we can talk about Do’s and Don’ts of contacting book bloggers:

I just had my second book published and I was hoping you might review it, or run a chapter from it. I would be happy to send you the pdf or ebook or anything. It’s called “*****” and it was published by ***** Press.

The book is about friendship, love and loss. It’s characters are as flawed as their place in the world. By the end, though, the find something like redemption.

I had a book of poems published two years ago. You can watch a music video I made for one of them. It’s a faster introduction to my writing. link here: ****

Here’s the Amazon link to the book: ****

I really appreciate your time. I live in *******. If you would like to know anything else please let me know.

Thank you for your time,

Name, Phone, Website


And now, here are the dos and don’ts, using the above as an example:



  • Contact book bloggers. But, be patient! It can take them up to a million years to respond, and even if they agree, there’s no chance they’ll get to your book quickly. Most of them have extremely long To-Be-Read lists.
  • Do personalize the email you send. Note above how there is nothing personal about this email. No, I see you like books about X,  or, you previously reviewed a book about Y.
  • Talk about what the book blogger gets out of it. I’ll think you’re going to love this thrilling tale.



  • Include typos. Do you spot a couple up there? I do.
  • Send form letters! This author clearly didn’t research my site long enough to figure out that I’m not a book reviewer. Even if I were a book reviewer, would I be inclined to review a book from an author who didn’t even mention me by name in his pitch?
  • Include weirdly-phrased sentence fragments like “run a chapter from it.” I understand you’re asking me to publish a chapter from your book on my blog, but you could have phrased that much better. SHOW me you can write well in your email to me. Because if your book is anything like this pitch letter, I’m expecting sloppy and uninteresting writing.